{"product_id":"500gm-east-kent-goldings-hop-pellets-uk","title":"East Kent Goldings Hop Pellets (UK Grown) 500g","description":"\u003cstyle\u003e\na {\n    text-decoration: none;\n    color: #464feb;\n}\ntr th, tr td {\n    border: 1px solid #e6e6e6;\n}\ntr th {\n    background-color: #f5f5f5;\n}\n\u003c\/style\u003e\n\u003cdiv class=\"product-info-brand-alpha\"\u003e\n\u003cdiv class=\"product attribute product-brand\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cdiv class=\"product attribute aroma-type\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eEast Kent Goldings (EKG) is one of the most revered and recognisable hop varieties in British brewing, celebrated for its refined aroma, smooth bitterness, and rich heritage. Descended from the historic Canterbury Whitebine cultivar, it has been cultivated in the East Kent region since the 19th century, where unique growing conditions contribute to its distinctive character.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWidely regarded as the benchmark English aroma hop, East Kent Goldings produces elegant floral notes with subtle earthy, herbal, and honey-like undertones. Its delicate yet complex profile brings balance and sophistication to traditional ales and a wide range of classic beer styles.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhile best known for its aromatic qualities, EKG also delivers a smooth, mellow bitterness that integrates seamlessly into the finished beer. The result is a refined hop character that enhances flavour without overpowering malt complexity, making it a favourite among brewers seeking balance and authenticity.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA true brewing classic, East Kent Goldings continues to define traditional English hop character with its graceful floral aroma, gentle sweetness, and exceptionally smooth finish.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCurrent alpha acid 6.1%. Vacuum sealed for freshness. 10% Discount.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Charles Faram","offers":[{"title":"Default Title","offer_id":42002326323247,"sku":null,"price":44.5,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/2989\/8543\/files\/images_ef7626a2-1bbc-4510-b5ce-71699453aeba.jpg?v=1704768603","url":"https:\/\/www.haurakihomebrew.co.nz\/products\/500gm-east-kent-goldings-hop-pellets-uk","provider":"Hauraki Home Brew ","version":"1.0","type":"link"}